Carbon Copy Newsletter 49

Published: Wed, 08/21/24

Updated: Wed, 08/21/24

Monthly newsletter // issue 49

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August 21, 2024

New Work Launches

From the Desk of CEO, Scott Gillum

Time to celebrate...again! Last month we featured the launch of the 2024 Inspire report. This month it's the Gauge Report. And again the team did the data analysis, design and built the report including copy, layout, and the landing page. Months in the making, it is another landmark piece of work. Congrats to Joanna Litingtun, Shane LaChance, Laine Zalac, and Chris Cahill! Learn More

What Online Behavioral Data Tells About the Buyers Journey

Our agency conducted an extensive two-year analysis of content consumption across four industries, examining over 50 closed deals. The results? Eight out of 10 times, we couldn’t make a connection. In other words, we only saw a connection between content engagement and the buyer’s journey in 20% of closed, won deals. Read Now

How to Read Your Own Intent Data

Did you know that you have your own intent data, you don’t need to buy it. If you are executing campaigns, especially in existing accounts you have data that goes much deeper than what you could buy. You just know where, and how, to look for it. Once you find it you will realize that what has been sold, or said, to you about “signals” isn’t exactly true. Learn How

Using Corporate Cultures to Perfect Messaging

Read how to take your ICP’s to the next level? Try using personality based marketing to understand corporate cultures. Try It

Client Feedback the Response to the new Gauge Report

When you ask the client what has been the response to the deliverable. A 4 exclamation mark rating, we'll take it! "Freaking Awesome!!!!"

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